Short-form videos featuring music have completely taken over social media and the popularity of this type of content will continue increasing in 2023.
In 2022, TikTok (one of the many distribution channels connected with Sepulchral Silence) remained the most downloaded and highest-grossing non-gaming app, competing with the likes of YouTube as the biggest video streaming service in strategic countries like the U.S. and the U.K.
This format gained relevance in 2022 and it will likely continue to be the biggest trend this year.
Artists and all sorts of online creators currently use music in the videos they share on popular services like YouTube, Instagram Reels, Facebook, or TikTok (channels connected to Sepulchral Silence for digital music distribution) to provide better quality content, visually express themselves, and connect with the community.
Even companies outside the digital music distribution business are using licensed songs in their videos to enhance their brands’ storytelling online.
Video generates 48% more engagement than other content types and makes up over 82% of all user internet traffic.
This is undoubtedly a great opportunity for artists, labels, and distributors as they can use short-form video apps to distribute and promote their releases and existing songs from their catalogs and, at the same time, allow streamers from all over the world to use their music in their video creations.