When thinking about digital music distribution strategies to connect with audiences worldwide, the first thought that comes to mind is the idea of releasing music on Top international streaming services like Spotify or Apple Music.
These services are great as they help music lovers to find new releases by their favorite artists and bands, and discover new music and emerging artists through curated playlists.
To go the extra mile when creating a distribution strategy to reach Gen Z, it’s also important to consider social networks and live game streaming apps as well.
It turns out that social media platforms offering streaming options like Instagram or TikTok are currently the first music discovery resource for young consumers.
Around 80% of TikTokers say they use the app to discover new music.
Gaming platforms like Twitch (Soundtrack) or Facebook Gaming are playing a key role in that sense too and will continue doing so in 2023.
Around 28% of young music listeners used video games last year to discover new music. That number will probably increase by the end of the year.
Undoubtedly, this is something to take into consideration when planning your online distribution strategy for 2023.